Web design is a creative process with the sole purpose of designing an online presence for brands through the thoughtful and strategic arrangement of content that converts visitors into customers. Products these brands sell fall under B2B (Business to Business), B2C (Business to customers), SaaS (software as a service), and so many other kinds of products that have different approaches to design but have similar factors to consider.
The hero section
The first thing a user sees when they land on any website. This section is crucial to the whole page, and it features elements such as the boldest text on the website that holds the brand's value proposition and an image that shows at a glance what the brand is about. Here, the value proposition must be clear, straight to the point, meaningful, and directly speak to what the brand is about. We should avoid using vague expressions that do not have meaning and do not fully capture the brand's essence.
Using pictures that align with your business values in the hero section
Users are easily attracted to images, and sometimes even before reading your value proposition, the first thing they see is the picture of your website, which must describe what the brand is about at a glance.
The impact of free
There are several products out there, and it is good to let users know the benefits of using your product even before signing up. Aside from being an added advantage, this will be an extra push for visitors to sign up. For example, if users do not need to pay to use the service, let them know by using words like “Get started for free; No credit card required to sign up; Try now for free; Sign up for free; etc.
Make use of social proof and show your numbers
Social proof is a way to convince users to patronize your business. By displaying numbers of how many customers you have, your business position in the industry, adding logos of brands that have patronized your brand before, or even customer reviews on using your product, new customers will feel comfortable and rest assured that they are in the right place.
Users should see a button at the end of the page
Not all users scroll to the end of a website. For those that do, such users need to find a button at the end of the page that directs them to where they can use your product. Thus, it eliminates the process of scrolling back up to find such a button in cases where they want to use your product because, in the process, there might be a change in the visitor's decision. It is better to have such buttons in a strategic place like that.
Finally, the above-explained factors in designing a website are not limited to these five points; we have several others, such as text alignment, how to arrange content, accessibility through the use of colors and others, and so many others. In addition, Web design must be responsive across all devices, which are desktop, tablet, and mobile, to cater to all kinds of users, which opens such a brand to more customers.